Depending on whether the idea needs building, or the team needs steering.
For teams that can already build, but need direction.
You have a team, or you're about to. What's missing is someone to decide what to build, in what order, and why. I take ownership of the product direction. I research the problem and the people who live it, define what matters, and keep the team moving in the same direction.
For when the idea is still just an idea.
You don't have a team yet, and committing to one before seeing the idea work is a risk. Here I don't just decide what to build. I build it. I turn the idea into a working prototype with AI, so you can see it, test it, and decide with evidence instead of a hunch.
And if you do move forward, I can step in as your PO once the team is in place.
A few things I deliberately leave to others. Knowing where my work ends is part of doing it well.
Brand and visual design. I shape what the product does and how it flows, not how the brand looks. For that, you'll want a professional designer, though I'll guide them on the product's value and what matters.
Production code. I build working prototypes on real infrastructure to validate and decide. What I don't do is get the product ready to scale, with advanced security, performance for thousands of users and long-term maintenance. That's the development team's job, and I can lead them as PO.
Marketing, growth and SEO. I get the product right. Bringing users to it is a different craft, and I'd rather point you to someone who does it well than pretend I do.