Who will use the product and what they really need. It is the foundation of the whole process.
I turn what they need into something you can touch and test with real users. I also prototype single features to show the team what to build. AI speeds things up, but the judgment is always mine.
Curiosity led me to learn enough tech and enough UX, to ask good questions, lean on the team, and make the right calls when I build alone.
What we build, why, and where we're heading. And above all I look after the team, because a team that enjoys the work builds better.
I start with people and I finish with them. In between I build a real prototype, with its database and its server, because that is the only way to test it with real users and measure whether it works.
I research the sector and run interviews to properly understand the user we are building for.
I turn that understanding into a clear direction, and break it into pieces the team can actually build.
I build working prototypes with AI to make ideas tangible and testable fast.
We test, learn and adjust together, keeping everyone aligned as the product takes shape.
A product that works, grounded in real evidence and ready to grow.
I research the sector and run interviews to properly understand the user we are building for.
I turn that understanding into a clear direction, and break it into pieces the team can actually build.
I build working prototypes with AI to make ideas tangible and testable fast.
We test, learn and adjust together, keeping everyone aligned as the product takes shape.
A product that works, grounded in real evidence and ready to grow.